Tripadvisor & Viator are offering a joint solution that allows partners to (1) take advantage of the rich attraction database to help users find and explore local things to do as powered by Tripadvisor and (2) offer the ability for consumers to then complete their booking for those eligible things to do via an integration with our sister company Viator.
Tripadvisor’s JSON Partner API can be used to get dynamic access to Tripadvisor content. Partners can build their applications by calling the API, parsing the response, and displaying the data from the response on their site. Example content includes TA ratings, reviews, and links. Input options and partner configuration settings control the amount and type of data returned.
Opportunities exist to direct users to Tripadvisor or Viator depending on the business model. Contact your Business Development Representative for more information.
Tripadvisor has the largest database of attractions globally (also referred to as Points of Interest AKA POIs). It provides a single point of access for things to coverage globally along with content / descriptions provided by owners and ratings, reviews, and recommendations based on rich user data. This solution can help drive engagement with users looking to explore local area information. With a Tripadvisor Attractions partnership, access to global Viator activities (i.e. tours, tickets, events) is available through the following models:
Tripadvisor will identify a POI as a location in our system. Each POI is then mapped to a set of Viator booking options which include, but is not necessarily limited to, that POI. For example, the Fenway Park a POI listed on Tripadvisor but for this POI we have 5 different inventory options that include access to Fenway Park. The list is based on how contextual the product is in relation to the POI. The hierarchy of results returned are:
The Partner API is flexible enough to allow multiple integration options to allow various entry points to the content including:
Geo
Attraction: For a given Tripadvisor Attraction, returns metadata, user reviews, and activity products related to this POI. Refer to location documentation for additional information.
Map: For a given Location ID or Lat Long Coordinates, returns nearby Attractions and corresponding bookable Activities. Refer to map-attractions documentation for additional information.
Tripadvisor currently has 690K attraction POIs covering a multitiude of attraction types, ranging from clubs to Historic Sites to Landmarks. Elements of the POI for attractions available for distribution include:
Sample: Attraction Entity Information
Sample: User Generated Content
Elements of the POI for attractions available for distribution in the API are contained within the attraction_booking object in the API responses. Available data includes:
Sample JSON Response
"attraction_booking": {
"bookable": true,
"total_results": "99",
"results": "20",
"activity_list_url": "https://www.tripadvisor.com/Attraction_Products-g186338-d211708-mMCID-Houses_of_Parliament-London_England.html",
"activity_list": [
{
"title": "Inside the Houses of Parliament and Westminster Abbey Tour in London",
"price": "141",
"currency": "USD",
"url": "https://www.tripadvisor.com/AttractionProductDetail?product=185211PARLON&d=0&partner=Viator&m=MCID",
"description": "Get acquainted with two iconic London monuments on a 4-hour tour of Westminster Abbey and the Houses of Parliament. While gaining fascinating insight into the royal history of Great Britain, you’ll absorb the Gothic grandeur of Westminster Abbey’s interior and head inside the Houses of Parliament — home to the renowned Big Ben — to see highlights like the House of Commons and Lord’s Chamber. From your guide, you’ll learn about the United Kingdom’s political system and major historic events while touring the prominent landmarks.",
"hotel_pickup": false,
"images": {
"small": {
"width": "75",
"url": "http://cache-graphicslib.viator.com/graphicslib/thumbs75/18521/SITours/inside-the-houses-of-parliament-and-westminster-abbey-tour-in-london-in-london-239513.jpg",
"height": "75"
},
"large": {
"width": "674",
"url": "http://cache-graphicslib.viator.com/graphicslib/thumbs674x446/18521/SITours/inside-the-houses-of-parliament-and-westminster-abbey-tour-in-london-in-london-239513.jpg",
"height": "446"
},
"medium": {
"width": "360",
"url": "http://cache-graphicslib.viator.com/graphicslib/thumbs360x240/18521/SITours/inside-the-houses-of-parliament-and-westminster-abbey-tour-in-london-in-london-239513.jpg",
"height": "240"
}
},
"departure_point": "Westminster Abbey, central London",
"return_details": "Westminster Abbey, central London",
"inclusions": [
"Professional guide",
"Entrance fee to Parliament and Westminster Abbey"
],
"exclusions": [
"Gratuities (optional)",
"Hotel pickup and drop-off",
"Food and drinks",
"Transportation",
"Souvenirs"
],
"groups": [
{
"name": "Cultural & Theme Tours",
"categories": [
{
"name": "Historical & Heritage Tours",
"localized_name": "Historical & Heritage Tours"
}
],
"localized_name": "Cultural & Theme Tours"
},
{
"name": "Tours & Sightseeing",
"categories": [
{
"name": "Half-day Tours",
"localized_name": "Half-day Tours"
}
],
"localized_name": "Tours & Sightseeing"
}
]
},
Sample: Entity Information on Tripadvisor (Note: Not all information is returned in the API)
Sample: Entity Information on Viator (Note: Not all information is returned in the API)
Activity booking is available on the following Viator-supported points of sale (POS). API calls made with the corresponding TA language code will result in a localized response and link to the product on Viator. Note: not all products are available on all POS.
|
Language |
TA Language Codes |
Viator POS |
|
English |
en_AU, en_CA, en_HK, en_IE, en_IN, en_MY, en_NZ, en_PH, en_SG, en_UK, en_US, en_ZA |
viator.com |
|
German |
de, de_AT, de_CH |
viatorcom.de |
|
French |
fr, fr_BE, fr_CA, fr_CH |
viatorcom.fr |
|
Spanish |
es, es_AR, es_CL, es_CO, es_MX, es_PE, es_VE |
es.viator.com |
|
Italian |
it, it_CH |
it.viator.com |
|
Portuguese |
pt |
br.viator.com |
|
Danish |
da |
dk.viator.com |
|
Dutch |
nl, nl_BE |
viatorcom.nl |
|
Norwegian |
no |
viatorcom.no |
|
Swedish |
sv |
viatorcom.se |
|
Japanese |
ja |
jp.viator.com |
Link as provided in the API will send user to the corresponding product on the localized version of Viator.com. The site is also mobile optimized. All bookings done in the session will be tracked to the corresponding Viator.com tracking ID. Note: Bookings made on the Viator app are not considered part of this program.
Viator Mobile Web Example
Destination Landing Page
Pre-Trip Email 1
Pre-Trip Email 2
Pre-Trip Email 3
