Goal: Improve your review contribution rate (% of guests who submit a review)
You’re at the last step! Your guests have finally landed on the Tripadvisor review collection form and are ready to leave a review.
There are three things you can do at this stage:
Ensure that the right RCP form is shown to guests
Make sure that the form that is evoked is best-suited depending on the guest.
First and foremost, make sure that the form is mobile-optimized by ensuring that you include the “allowMobile=true” parameter in the URL. For example:
Next, evoke the language version of the form that is most relevant to the user by changing the language parameter to the appropriate language. For example:
The list of supported languages and their codes can be found here.
Pre-select known guest information on the RCP form:
To maximize the chances that your guest will complete the RCP form, you can also pre-select known information about the guest on the review form.
For example, if you know that the guest stayed in December 2015 for a business trip, you can have that information automatically pre-selected on the RCP form.
To do this, you will need to amend the stayMonth, stayYear and tripType parameters. More information on how to do this can be found here, under the section “Pre-selecting answers in the review form”.
Additionally, if your guest satisfaction survey asks a similar question as the Tripadvisor form, (e.g. “How satisfied were you overall?”) you can choose to pre-fill the overall bubble rating or the various sub-ratings on the Tripadvisor review form. Do note that guests will still be able to change these responses before submitting their review.
Note: these values must ONLY be prefilled if the guest has already answered them in a survey prior to the RCP widget - attempting to artificially boost ratings is considered fraud and may result in properties being penalised by our Content Integrity team**.
Pre-fill known guest information on the registration page
If pre-fill is not enabled, after hitting the “Submit” button, guests will be taken to a registration / login page that looks like this:
Instead of requiring the guests to register or login, you can pre-fill the information on the registration page. To do this, you would need to pass in the guest’s email address, first name and last name to the RCP form.
All personal guest information sent to the Tripadvisor widget must be securely encrypted via a data string in the URL. Your Account Manager will provide you with a unique encryption key to make this work. See Appendix: Encoding for further information.
If this is setup correctly, the guest will encounter one of two scenarios after submitting their review:
Scenario 1: Email address matches Tripadvisor profile
If the email address passed matches an email address of an existing Tripadvisor member, the information would be automatically pre-filled, like the screenshot above. The guest would just have to click “Complete” in order to submit the review.
Scenario 2: Email address does not match Tripadvisor profile
If the email address passed does not match an email address of an existing Tripadvisor member, the form would generate a suggested username like in the screenshot above.
The guest would have the option to change his or her username and click “Submit & Continue”. Alternatively, if he or she is already a Tripadvisor member, they can log in via the “Sign in here” link on the right.
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